Sans Superellipse Ampu 13 is a very bold, very narrow, low contrast, reverse italic, normal x-height font.
Keywords: posters, headlines, branding, sports, packaging, condensed, forward-leaning, industrial, assertive, poster-like, space-saving, high impact, distinctive slant, modern display, compact headlines, tall, blocky, rounded corners, vertical stress, compact.
A tall, tightly condensed sans with a pronounced reverse-italic slant and heavy, uniform stroke weight. Forms are built from rounded-rectangle geometry: counters are narrow and vertically oriented, with soft corners and a compact, upright skeleton pushed into a forward-leaning stance. Terminals are mostly straight and blunt, creating dense vertical rhythm and strong column-like silhouettes, while curves (C, O, S) stay controlled and squared-off rather than fully circular. Numerals follow the same narrow, elongated construction, maintaining consistent color and spacing for impactful display settings.
Best suited to short, high-impact copy such as posters, headlines, event titles, packaging callouts, and bold branding marks where condensed width helps fit long words into tight spaces. It can also work for energetic editorial display lines, especially when a distinctive reverse-leaning emphasis is desired.
The overall tone is forceful and energetic, with a kinetic, compressed look that reads as modern, industrial, and attention-grabbing. Its reverse slant and tightly packed forms give it a slightly unconventional, edgy character that feels suited to bold statements rather than quiet text.
The design appears intended to deliver maximum impact in minimal horizontal space, combining a condensed footprint with a distinctive reverse-italic stance and rounded-rectangular construction for a cohesive, modern display voice.
In the sample text, the dense strokes and narrow apertures create a dark typographic color and a strong vertical cadence. The reverse italic angle adds motion, and the rounded-rectangle construction keeps the style cohesive across uppercase, lowercase, and figures.