Sans Normal Pabuy 2 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Aspira' and 'Neutro' by Durotype, 'Acherus Feral' by Horizon Type, and 'Aquawax Fx' and 'Aquawax Pro' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, logos, friendly, approachable, playful, modern, confident, approachability, impact, modern branding, softness, rounded, soft corners, chunky, geometric, compact.
A heavy, rounded sans with smooth, geometric construction and softly blunted terminals. Curves are full and circular, with consistent stroke weight and minimal modulation, giving letters a dense, compact presence. Counters are relatively tight in letters like B, P, and R, while the overall spacing remains even and steady in text. Lowercase forms are simple and sturdy, with a single-storey a and g, short joins, and generally rounded shoulders; figures are large and robust with clear, open shapes.
This style suits bold headlines, poster typography, and brand identities that want a friendly, contemporary feel. The sturdy shapes and rounded detailing make it a good fit for packaging, signage, and logo wordmarks where a soft-but-assertive presence is desired.
The overall tone is warm and easygoing, with a slightly playful softness created by the rounded corners and plump curves. It reads as contemporary and friendly rather than technical, projecting a confident, inviting voice at display and headline sizes.
The design appears intended to deliver high-impact readability with a welcoming character, using rounded geometry and simplified forms to create a cohesive, modern voice that remains legible and distinctive at larger sizes.
The rhythm in text is smooth and continuous, with prominent round forms (C, O, S) and strong verticals (H, I, N) balancing each other. Diagonals and junctions are kept broad and simplified, which helps maintain a cohesive, solid texture across words and numerals.