Sans Superellipse Rukuv 6 is a regular weight, narrow, high contrast, upright, normal x-height font.
Keywords: headlines, posters, logotypes, packaging, magazine titles, art deco, elegant, formal, retro, editorial, deco revival, display impact, luxury branding, poster style, architectural tone, condensed, monolinear feel, vertical stress, flat terminals, ink-trap hints.
A condensed, vertically oriented sans with tall proportions and rounded-rectangle (superellipse) curves. Strokes show pronounced contrast: strong verticals paired with noticeably finer horizontals and joins, giving a crisp, sculpted rhythm. Terminals are clean and mostly flat, with corners softened into squarish rounds; counters tend to be narrow and upright. Overall spacing appears measured and even, producing a tidy, architectural texture in words and lines.
Best suited to display settings where its condensed width and sharp contrast can create impact—headlines, poster typography, mastheads, and brand marks. It can work for short bursts of editorial text at larger sizes, but the tight counters and fine horizontals suggest avoiding very small sizes or low-contrast printing.
The tone reads refined and theatrical, with a clear Art Deco flavor—sleek, metropolitan, and slightly dramatic. Its high-contrast construction and elongated forms evoke vintage posters and luxury signage while still feeling controlled and modern.
The design appears intended to deliver an Art Deco-inspired, high-style look using superelliptical geometry and strong vertical emphasis. It prioritizes a sleek, iconic silhouette and fashionable rhythm for attention-grabbing typographic statements.
The numerals and capitals maintain a consistent tall silhouette, and the sample text shows a strong vertical cadence that becomes more pronounced in longer passages. Curves (notably in bowls and rounded letters) stay squarish rather than purely circular, reinforcing an engineered, display-driven personality.