Sans Superellipse Rukuv 3 is a regular weight, narrow, high contrast, upright, normal x-height font.
Keywords: headlines, posters, editorial, branding, packaging, art deco, modernist, elegant, dramatic, space-saving, stylish display, geometric refinement, high-impact contrast, compressed, geometric, modulated, vertical, crisp.
A condensed, high-contrast sans with strongly vertical construction and rounded-rectangle (superellipse) curves. Strokes show pronounced modulation: stems are dark and straight, while joins, shoulders, and terminals thin sharply, creating a crisp, chiseled rhythm. Counters are tall and compact, with softened corners and smooth, controlled curves rather than fully circular bowls. Uppercase forms feel monolinear in silhouette but reveal fine hairline transitions in arcs and cross elements; lowercase follows the same logic with narrow apertures and tight internal space.
Best used for headlines, decks, and poster-scale typography where the contrast and condensed fit can create strong presence without taking much horizontal space. It also suits branding and packaging that aims for a refined, design-forward look; for longer passages, it will read most comfortably at larger sizes with generous line spacing.
The overall tone is sleek and architectural, mixing vintage display glamour with a contemporary, minimal discipline. The sharp contrast and compressed proportions create a poised, slightly theatrical voice suited to stylish, high-impact messaging.
The design appears intended to deliver a compact, high-impact display voice built on geometric, rounded-rectangle forms, balancing strict vertical structure with elegant contrast for a sophisticated, attention-grabbing texture.
Numerals and capitals emphasize verticality and compact width, while curved letters (like C, G, O, S) keep a squared-off roundness that reads as modern and engineered. The typeface maintains consistent tension between heavy stems and delicate connecting strokes, giving text a distinctive striped texture at larger sizes.