Sans Superellipse Rulub 3 is a regular weight, normal width, high contrast, upright, tall x-height font.
Keywords: headlines, magazine, posters, branding, logotypes, modernist, editorial, sophisticated, architectural, dramatic, display impact, editorial voice, luxury branding, geometric refinement, condensed feel, crisp, geometric, sculpted, open counters.
A high-contrast, upright display sans with sculpted, superelliptical forms and a distinctly vertical rhythm. Strokes alternate between very thick stems and hairline joins, producing sharp light traps and crisp internal corners, while terminals remain clean and largely unflared. Round letters are built from rounded-rectangle geometry rather than perfect circles, and many joins (notably in n/m/u/w) show thin connecting strokes that emphasize a constructed, modular feel. Proportions lean tall with narrow apertures and compact sidebearings, giving lines a tight, columnar texture even at larger sizes.
Best suited to headlines, deck copy, posters, and brand marks where its contrast and tall proportions can work at generous sizes. It can also add a premium, editorial voice to packaging and campaign graphics, especially in short phrases where the crisp joins and narrow rhythm remain clear.
The overall tone is sleek and fashion-forward, with a refined, high-end character that reads as contemporary and intentional. Its dramatic contrast and compressed rhythm evoke luxury branding and modern editorial typography, balancing elegance with a slightly industrial, engineered edge.
Likely designed as a contemporary display sans that reinterprets geometric, rounded-rectangle construction through extreme contrast. The aim appears to be strong visual impact and a luxury/editorial sensibility while keeping the forms clean, upright, and rigorously structured.
The typeface maintains consistent vertical stress and a disciplined baseline, while the hairline elements add sparkle and separation in word shapes. Numerals follow the same tall, high-contrast logic, and the mix of rounded-rectangle bowls with razor-thin links creates strong graphic patterns in repeated text.