Sans Other Apjy 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Whitney' by Hoefler & Co., 'TheSans' by LucasFonts, 'Fact' by ParaType, 'PTL Attention' by Primetype, and 'Gloriola' by Suitcase Type Foundry (names referenced only for comparison).
Keywords: posters, headlines, packaging, stickers, children’s media, playful, chunky, bouncy, retro, friendly, attention, approachability, humor, informality, character, rounded, tilted, irregular, compact, cartoonish.
A heavy, rounded sans with softly squared curves and a distinctly irregular baseline and cap alignment. Strokes are low-contrast and highly filled-in, with compact internal counters and simplified joins that keep the forms solid at a glance. Many glyphs show subtle rotational quirks and uneven verticals, creating a hand-cut, slightly wobbly rhythm rather than a strictly geometric build. Overall spacing feels tight and massy, emphasizing silhouette over fine detail.
Best suited to short, high-impact settings such as posters, splashy headlines, product packaging, stickers, and playful branding where a bold, friendly voice is desired. It can also work for event graphics or social content that benefits from an informal, energetic tone, while extended reading text will feel heavy due to the dense color and compact counters.
The letterforms read as upbeat and mischievous, with a casual, slightly off-kilter energy that feels intentionally imperfect. Its chunky black shapes and buoyant rhythm suggest fun, kid-friendly communication and attention-grabbing display messaging rather than sober neutrality.
The design appears aimed at delivering maximum display punch with a deliberately imperfect, hand-made feel. Its softened geometry and bouncy rhythm suggest a focus on approachability and character, trading strict typographic regularity for a more expressive, cartoon-like presence.
The numerals match the same chunky, simplified construction, with rounded bowls and sturdy terminals that prioritize impact. The overall texture in text is dense and dark, and the quirky alignment gives lines a lively, animated motion even without italics.