Sans Normal Umruh 3 is a light, very wide, medium contrast, upright, normal x-height font.
Keywords: headlines, branding, editorial, posters, packaging, clean, modern, airy, calm, refined, modern utility, clarity, openness, brand voice, display presence, open, rounded, monolinear, minimal, geometric.
A clean, rounded sans with generous horizontal proportions and open counters. Strokes stay relatively even with subtle contrast, and terminals are smoothly finished without sharp cut-ins or flaring. Curves are built from broad, near-elliptical forms that give letters like C, G, O, and Q a calm, spacious feel, while verticals remain straight and steady for a crisp rhythm. Spacing appears comfortable and consistent, supporting clear word shapes in running text.
This font suits headline and display settings where a spacious, contemporary voice is needed, such as branding, posters, and packaging. It can also work in editorial pull quotes or short text passages where its open counters and steady rhythm help maintain clarity at larger sizes.
The overall tone is modern and understated, with an airy, composed character. Its wide, open drawing reads as approachable and contemporary rather than technical or decorative, lending a quiet refinement to headlines and interface-like layouts.
The design appears intended to provide a modern, broadly usable sans with a rounded, geometric foundation and an emphasis on openness and legibility. Its wide stance and restrained detailing suggest it is meant to feel calm and premium while remaining straightforward in everyday typography.
Round letters dominate the texture, with clear, simple joins that keep forms uncluttered. The numerals follow the same smooth, open construction, producing a consistent typographic color across mixed alphanumeric settings.