Sans Normal Time 10 is a bold, wide, high contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, magazines, packaging, confident, editorial, institutional, authoritative, classic, impact, clarity, authority, refinement, bracketed, flared, crisp, robust, stately.
This typeface presents sturdy, wide-set letterforms with pronounced stroke contrast and a mostly vertical axis. Terminals often resolve into subtle flares and bracket-like transitions, giving curves and joins a carved, sculpted feel rather than a purely monoline construction. Counters are generous and open, with round letters (O, C, G) reading as broad ovals, while straight-sided forms (H, N, M) maintain a firm, stable rhythm. Lowercase shapes are compact and weighty; the single-storey a and g, along with the strong, teardrop-like ear on g, contribute to a distinctive texture in running text. Numerals are similarly bold and spacious, with clear differentiation and prominent curves (notably 2, 3, 5, and 9).
It is well suited to headlines, subheads, posters, and brand wordmarks that need impact without sacrificing clarity. The wide proportions and open counters also make it effective for magazine-style layouts, pull quotes, packaging fronts, and other short-to-medium text where a strong typographic presence is desired.
Overall, the font conveys a confident, editorial tone with a slightly traditional, print-like presence. The contrast and flared endings add a touch of formality and gravitas, while the wide proportions keep it approachable and highly legible at display sizes.
The design appears intended to balance modern clarity with a classic, authoritative texture—using contrast and subtly flared terminals to add refinement while keeping shapes broad, steady, and highly readable.
In the sample text, the heavy color and wide set produce strong paragraph “voice,” with clear word shapes and stable baselines. The punctuation and dot forms appear solid and prominent, supporting assertive headlines and dense typographic layouts.