Sans Superellipse Usma 2 is a very bold, very wide, low contrast, upright, tall x-height font visually similar to 'Base Neue' by Power Type (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, impactful, contemporary, playful, high impact, approachability, brand presence, modern geometry, blocky, rounded, soft corners, geometric, compact counters.
A heavy, geometric sans with broad proportions and rounded-rectangle construction throughout. Curves read as superellipse-like bowls with softened corners, while straights are blunt and clean, producing a sturdy, poster-ready silhouette. The lowercase features a tall x-height with short ascenders and descenders, and the overall texture is dense due to tight internal counters and substantial stroke mass. Terminals are generally flat and squared-off with rounding, and diagonals (as in K, V, W, X) stay wide and stable rather than sharp or spindly.
Best suited to headlines and short bursts of text where strong impact and easy recognition matter—posters, signage, packaging, and bold brand marks. The dense color and tight counters favor display sizes over long-form reading.
The tone is bold and approachable, balancing assertiveness with soft, rounded geometry. It feels modern and slightly playful, with a brand-forward presence that reads as friendly rather than aggressive at large sizes.
Likely designed to deliver maximum visual punch with a soft-edged geometric personality, combining wide letterforms and rounded-rectangle curves for contemporary branding and attention-grabbing titling.
Round letters like O/C/G show squarish curvature and compact apertures, reinforcing the font’s chunky, structured rhythm. Figures match the letterforms in weight and width, giving numerals a similarly solid, sign-like character.