Sans Normal Agbaz 10 is a bold, narrow, low contrast, upright, normal x-height font visually similar to 'Apres' by Font Bureau; 'Brandon Grotesque Condensed' and 'Brandon Text Condensed' by HVD Fonts; 'Fact' by ParaType; and 'Elpy', 'Entendre', and 'Entendre Rough' by Wordshape (names referenced only for comparison).
Keywords: headlines, posters, signage, branding, packaging, industrial, modernist, no-nonsense, workmanlike, authoritative, space-saving, impact, clarity, modern utility, strong voice, condensed, sturdy, compact, geometric, tight tracking.
A compact, heavy sans with clean, mostly geometric construction and minimal stroke modulation. Counters are relatively small for the weight, with squared-off terminals and a generally straight, vertical rhythm. Curves on letters like C, G, O, and S are smooth but slightly tightened, giving the face a compressed, efficient texture. The lowercase shows simple, utilitarian forms with a single-storey a and g, short ascenders/descenders, and a sturdy, uniform baseline presence.
Well-suited for headlines, subheads, posters, and signage where a condensed, high-impact sans is needed. It can work effectively in branding and packaging that benefit from a strong, industrial-modern presence, especially in short bursts of text.
The overall tone is direct and pragmatic, with a condensed, confident voice that reads as functional rather than expressive. Its dense blackness and tight internal spaces create an assertive, industrial feel suited to messaging that needs to land quickly and clearly.
The design appears intended to deliver a space-efficient, high-impact sans with a clean, modern structure and a strong typographic color. Its condensed proportions and sturdy shapes suggest an emphasis on clarity and authority in display and titling contexts.
In text, the font produces a dark, even color with strong vertical emphasis and compact spacing. Uppercase forms feel particularly sign-like, while the lowercase maintains a straightforward, contemporary neutrality. Numerals are solid and straightforward, matching the same compact, heavy construction.