Sans Superellipse Esdih 2 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Neusa Neu' by Inhouse Type, 'Monton' by Larin Type Co, 'Brainy Variable Sans' by Maculinc, 'Aago' by Positype, and 'Eloque' by Prestigetype Studio (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, sportswear, sporty, friendly, punchy, dynamic, retro, impact, motion, approachability, display, brand voice, rounded, soft corners, compact, slanted, sturdy.
A heavy, slanted sans with rounded, superellipse-like contours and softened corners throughout. Strokes are thick and even with minimal contrast, producing solid silhouettes and a compact, slightly condensed feel in many letters. Curves are smooth and inflated, counters are generously open for the weight, and terminals tend to be blunt or subtly tapered rather than sharp. Overall spacing reads moderate and steady, giving words a cohesive, forward-leaning rhythm.
This font is best suited to headlines, logos, short statements, and other display applications where impact and motion are desirable. It works well for branding in casual, youth-oriented, or sports-adjacent contexts, and can add a friendly punch to posters, packaging, and promotional graphics. For longer text, it will be most comfortable at larger sizes where the heavy slant and dense forms can breathe.
The tone is energetic and approachable, combining a sporty forward motion with a playful softness from the rounded geometry. Its bold presence feels confident and attention-grabbing without turning aggressive, making it suitable for upbeat, contemporary messaging with a hint of retro display flavor.
The design appears intended to deliver a bold, energetic italic voice with a rounded, modern construction that stays friendly and legible. It aims to create strong visual momentum and recognizable word shapes for display typography and brand-forward communication.
The strong slant and thick joins create distinctive word shapes at larger sizes, while the rounded construction keeps the texture from feeling rigid. Numerals match the letterforms with similarly chunky, rounded shapes that hold up well in headline settings.