Sans Normal Dudup 7 is a regular weight, very wide, low contrast, upright, normal x-height font visually similar to 'Latino Gothic' by Latinotype (names referenced only for comparison).
Keywords: branding, headlines, ui, signage, posters, clean, modern, friendly, neutral, tech, clarity, modernity, versatility, approachability, geometric, open forms, rounded bowls, low stroke modulation, spacious.
This sans serif shows broad proportions with generous horizontal expansion and even, low-modulation strokes. Curves are smooth and largely circular, with open counters and consistent rounding in bowls and terminals. The uppercase has a steady, measured rhythm, while the lowercase maintains clear, uncomplicated structures and ample interior space, supporting legibility at larger text sizes. Overall spacing feels comfortable and airy, reinforcing the font’s wide stance and calm texture.
This font is well suited to branding and headline typography where a wide, contemporary presence is desirable. Its open shapes and even strokes also work well for UI labels, product interfaces, and wayfinding or signage that benefits from clarity at a glance. For longer passages, it can be effective in larger sizes where its spacious construction and steady rhythm remain comfortable.
The overall tone is modern and approachable, combining a clean, engineered geometry with a relaxed, friendly openness. Its wide letterforms and rounded construction give it a contemporary, slightly tech-forward feel without becoming overly stylized.
The design appears intended to provide a straightforward, contemporary sans with a wide, geometric stance and high clarity. It emphasizes smooth curves, open counters, and restrained details to stay versatile across display and interface-oriented applications.
Figures follow the same rounded, open construction as the letters, producing a cohesive alphanumeric palette. In paragraph settings, the wide proportions create a smooth, horizontal flow and a light, breathable color on the page.