Sans Superellipse Abdir 3 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Jali Arabic', 'Jali Greek', and 'Jali Latin' by Foundry5 and 'Modet' by Plau (names referenced only for comparison).
Keywords: branding, headlines, ui, packaging, signage, modern, friendly, confident, clean, techy, clarity, approachability, modernity, impact, versatility, rounded, soft corners, geometric, sturdy, open counters.
A robust sans with rounded-rectangle construction and softened corners throughout. Strokes are consistently heavy with minimal modulation, producing an even, solid color on the page. Curves tend toward superellipse-like bowls (notably in O/C/G and lowercase rounds), while terminals are mostly straight or softly eased rather than sharply cut. Proportions feel slightly wide in round letters with compact joins in forms like n/m, and the overall spacing reads steady and workmanlike, supporting dense settings at larger sizes.
Well suited to branding systems that need a contemporary, friendly voice, as well as headlines and display copy where its heavy, rounded forms can anchor layouts. The clear shapes and steady spacing also make it a practical option for UI labels, wayfinding, and packaging where quick recognition and a bold presence are desired.
The overall tone is modern and approachable, combining a tech-forward geometric skeleton with friendly rounding. Its weight and simplified shapes convey confidence and clarity, leaning more utilitarian than expressive while still feeling warm rather than clinical.
The design appears intended to deliver a strong, modern sans optimized for clarity and impact, using rounded superellipse-inspired forms to soften the voice without sacrificing firmness. It aims for broad, contemporary usability across digital and print contexts where a confident but approachable tone is needed.
Distinctive rounded geometry is reinforced by the numerals, which share the same sturdy, softened construction and simple silhouettes. Uppercase forms are straightforward and authoritative, while the lowercase maintains a clean, contemporary rhythm with open apertures and clear differentiation between similar shapes.