Serif Contrasted Apli 7 is a light, very narrow, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, editorial display, art deco, elegant, theatrical, refined, vintage, display impact, deco revival, luxury tone, space saving, condensed, hairline, flared, stylized, high-waisted.
A tall, tightly condensed serif with pronounced vertical emphasis and crisp hairline horizontals. Strokes run mostly straight and architectural, with small, sharp serifs and frequent flared terminals that create a chiseled, poster-like finish. Curves are controlled and narrow, counters are compact, and joins stay clean and minimally bracketed, producing a disciplined rhythm. The numerals and capitals share the same elongated proportions, keeping the overall texture airy yet structured at display sizes.
Best suited to display typography such as headlines, poster titles, magazine features, and branding where a refined, vintage-leaning voice is desired. It can also work well for packaging labels and event materials that benefit from condensed elegance and strong vertical presence.
The font conveys an Art Deco–leaning sophistication: poised, formal, and slightly dramatic. Its narrow silhouettes and razor-like details feel cinematic and upscale, suggesting period glamour and curated modernity rather than casual text setting.
The design appears intended as a stylized, condensed display serif that blends classical serif cues with decorative, geometric restraint. Its goal is to deliver impact through height, narrowness, and sharp detail, evoking a curated retro mood while staying clean and orderly.
Spacing appears intentionally tight in spirit, with narrow internal spaces that can darken quickly if tracked too tightly. The distinctive terminals and slim cross-strokes make it most convincing when given room to breathe and when used at sizes where the fine details remain clear.