Sans Normal Benud 15 is a bold, narrow, low contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, labels, assertive, condensed, pragmatic, compact, contemporary, space saving, visual impact, straightforward clarity, compact display, blocky, crisp, tight, vertical, sturdy.
This typeface presents compact, condensed proportions with sturdy vertical stems and tight sidebearings. Curves are simplified into oval and teardrop-like bowls, while joins remain clean and unmodulated, producing a strong, even rhythm. Terminals are mostly straight or gently tapered, and several letters show small angled cuts that add a slightly mechanical, engineered feel. Counters are relatively small for the weight, helping the forms read dense and punchy, especially in all caps and numerals.
It is well suited to headlines, short statements, and display typography where space is limited but impact is needed. The dense texture also makes it a practical choice for branding elements, packaging, and labels that benefit from a compact, high-presence wordmark style.
The overall tone is direct and no-nonsense, with an assertive, utilitarian voice. Its narrow build and dense color give it a compact, space-efficient personality that feels contemporary and functional rather than expressive or delicate.
The design appears intended to deliver a strong, space-saving sans voice with a tight footprint and confident presence. Its simplified curves, firm verticals, and subtle angled detailing suggest a focus on clarity and impact in display settings.
The uppercase set reads particularly strong and poster-ready, while the lowercase maintains clarity with simple, compact bowls and short extenders. Numerals follow the same condensed, sturdy logic, making mixed text feel consistent and tightly set.