Sans Normal Bogat 7 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Accia Sans' by Mint Type, 'Quire Sans' by Monotype, and 'PF Diplomat Sans' by Parachute (names referenced only for comparison).
Keywords: ui text, editorial, branding, packaging, signage, friendly, modern, approachable, clean, casual, readability, versatility, neutrality, warmth, clarity, rounded, soft terminals, open counters, monoline, humanist.
A clean, monoline sans with gently rounded curves and soft terminal treatment that keeps the texture smooth and even in text. Proportions are balanced and moderately open, with clear aperture shapes (notably in letters like C, S, and e) and broadly circular bowls. The lowercase shows straightforward, contemporary construction with a simple, two-storey-style g and a compact, readable e; capitals are sturdy and uncluttered with consistent stroke logic and minimal fuss.
It performs well for interface copy, product and brand systems, and general-purpose editorial text where a neutral but warm sans is needed. The steady rhythm and open forms also suit wayfinding or informational signage at medium sizes, and it can provide a friendly headline voice without becoming decorative.
The overall tone is friendly and contemporary, with a soft, approachable feel rather than a sharply technical one. Its rounded geometry and even rhythm give it a calm, everyday voice that reads as modern and practical.
The design appears intended as a versatile, contemporary sans that prioritizes readability and an inviting character. Its restrained detailing and rounded forms suggest a goal of broad utility across digital and print contexts while maintaining a personable tone.
Figures are clear and sturdy with simple, high-clarity shapes (e.g., an open-top 4 and a cleanly drawn 1), supporting quick recognition in mixed text. Spacing appears comfortable and regular, producing an even gray value in paragraphs without feeling tight or overly airy.