Sans Normal Ridig 3 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Jarvis' by Alan Smithee Studio, 'Branden Blur' by Craft Supply Co, 'Koran' by Genesislab, 'Belle Sans' by Park Street Studio, 'Gogh' by Type Forward, and 'Peter' by Vibrant Types (names referenced only for comparison).
Keywords: ui text, product design, signage, brand identity, editorial, clean, friendly, modern, approachable, neutral, readability, neutrality, approachability, modern branding, interface clarity, rounded, geometric, open apertures, soft terminals, uniform strokes.
A rounded geometric sans with even, low-contrast strokes and broad proportions. Curves are smooth and circular, while joins and terminals feel softly finished rather than sharp, giving the letters a gentle, contemporary texture. Counters are generous and many apertures are open, supporting clarity in continuous text. Overall spacing reads balanced with a steady rhythm, and the numerals match the letters in width and simplicity for a consistent typographic color.
Works well for user interfaces and product experiences where a clear, friendly sans is needed for labels, navigation, and short paragraphs. Its wide, open forms also suit signage and wayfinding, as well as contemporary branding and editorial layouts that benefit from a neutral but warm typographic voice.
The tone is modern and approachable, combining a clean, utilitarian structure with softened details that keep it from feeling sterile. Its rounded forms suggest friendliness and accessibility, making it suitable for brand voices that want to feel straightforward and welcoming.
Likely designed as a general-purpose, modern sans that prioritizes readability and a welcoming feel through rounded geometry and open counters. The aim appears to be a dependable workhorse with enough softness to support consumer-facing brands and digital environments.
The design maintains a consistent stroke logic across uppercase, lowercase, and figures, with rounded bowls and stable verticals giving it a calm, even presence. The wide silhouettes and open interiors help it stay legible as lines get dense, while the softened corners add a mild personality without becoming playful or quirky.