Sans Normal Ahluz 14 is a bold, normal width, monoline, upright, tall x-height font visually similar to 'JAF Bernini Sans' by Just Another Foundry, 'LCT Picon' by LCT, 'Carrosserie' by Letterwerk, 'SST' by Monotype, 'Florida Serial' by SoftMaker, and 'Look' by insigne (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, modern, friendly, confident, clean, sporty, impact, clarity, modernity, approachability, display strength, rounded, compact, solid, geometric, high-contrast joints.
A heavy, rounded sans with compact proportions and a sturdy, even color on the page. Curves are smooth and broadly elliptical, while joins and terminals often resolve into flat or subtly angled cuts that keep shapes crisp at larger sizes. Counters are generally open and clear for a bold style, and the overall rhythm is steady, with consistent stroke presence and minimal modulation. The lowercase shows a tall presence with simple, workmanlike construction, and the numerals follow the same robust, slightly squared-round logic.
Best suited to headlines, posters, branding, and packaging where a strong, modern voice is needed. It can also work for signage and UI accents, particularly for labels, calls to action, and other high-impact moments where clarity and presence matter more than subtlety at small sizes.
The tone is contemporary and approachable, balancing friendliness from the rounded forms with confidence from the dense weight and firm terminals. It reads as straightforward and energetic rather than delicate, giving it a pragmatic, no-nonsense personality with a hint of playfulness.
The font appears designed to deliver a modern, rounded sans look with high impact and easy readability, prioritizing solid silhouettes and clear counters. Its combination of geometric roundness and crisp terminals suggests an intention to feel friendly and contemporary while remaining assertive in display use.
The design leans geometric in its bowls and rounds, but avoids feeling overly rigid thanks to softened corners and generously curved shoulders. In text, the boldness produces strong emphasis and clear word shapes, especially in headlines and short blocks.