Sans Normal Kurep 10 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Absolut Pro' by Ingo and 'Taz' by LucasFonts (names referenced only for comparison).
Keywords: headlines, branding, posters, sportswear, packaging, sporty, tech, dynamic, confident, modern, impact, motion, modernity, legibility, approachability, rounded, oblique, geometric, chunky, smooth.
A heavy, oblique sans with broad proportions and rounded, geometric construction. Strokes are monolinear with low contrast, ending in clean, softly radiused terminals that keep the forms smooth rather than sharp. Counters are generally open and circular/oval, and the overall rhythm feels compact and sturdy, with generous curves and a slightly forward-leaning stance that adds motion. The lowercase shows simplified, single-storey shapes and a pragmatic, contemporary drawing that stays consistent across letters and numerals.
Best suited to display settings where impact and momentum matter: headlines, campaign graphics, brand marks and wordmarks, packaging, and sports or tech-oriented visuals. It can work for short UI labels and callouts when large enough, but its weight and slant make it most effective in prominent, high-contrast applications rather than long-form text.
The font reads energetic and assertive, with a forward-leaning, performance-minded tone. Its rounded geometry and substantial weight give it a friendly but determined voice, suggesting speed, action, and contemporary product design rather than formality.
The design appears aimed at delivering a contemporary, high-impact sans that communicates motion and confidence. By combining broad proportions, rounded geometry, and a consistent oblique angle, it emphasizes speed and presence while keeping the overall feel approachable and clean.
The oblique slant is pronounced enough to feel intentionally dynamic, while the rounded joins and terminals prevent the weight from feeling aggressive. Numerals follow the same geometric logic, with smooth curves and sturdy, easily recognizable silhouettes.