Sans Normal Segag 3 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, app design, web copy, branding, signage, modern, friendly, clean, approachable, neutral, legibility, versatility, warm modernity, ui friendliness, brand neutrality, rounded, open apertures, soft terminals, humanist, clear.
A rounded, contemporary sans with smooth curves, soft stroke endings, and largely uniform stroke weight. Counters are roomy and apertures stay open, giving letters an airy, readable texture. Uppercase forms are straightforward and geometric-leaning, while lowercase shows a slightly humanist feel through gently varied shapes and a two-storey “g”. Numerals are simple and clear with rounded geometry and consistent proportions, supporting an even rhythm in continuous text.
It suits interface and product typography where clarity and a welcoming tone are important, performing well in paragraphs as well as short labels. The rounded construction also fits brand systems, packaging, and signage that call for a clean but personable sans.
The overall tone is modern and friendly, with softened shapes that feel approachable rather than clinical. Its neutral construction keeps it versatile, while the rounded details add warmth suitable for consumer-facing design.
The font appears designed as a general-purpose, contemporary sans that prioritizes legibility and a smooth, friendly visual character. Its balanced proportions and restrained detailing suggest an aim for broad usability across digital and print contexts.
The design maintains a steady baseline and consistent spacing in the sample text, producing a calm, even color on the page. Distinctive readability cues include open forms (notably in “e” and “c”) and a clear differentiation between straight-sided letters and rounded bowls.