Sans Normal Selod 7 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, editorial, packaging, posters, education, friendly, playful, casual, approachable, soft, approachability, clarity, modernity, softening geometry, everyday text, rounded, monoline, open, smooth, humanist.
A rounded, monoline sans with softly squared curves and consistently blunted terminals. Strokes maintain an even thickness with gentle modulation only from geometry, giving the forms a smooth, stable rhythm. Counters are open and fairly generous, and many joins are eased into curves rather than sharp angles, producing a relaxed texture in text. Uppercase proportions feel simple and sturdy, while the lowercase shows a mildly human, handwritten sensibility without becoming script-like.
Works well for user interfaces, product copy, and editorial sidebars where a friendly tone and clear shapes are desired. It also suits packaging, posters, and educational materials that benefit from approachable letterforms and a smooth, rounded presence.
The overall tone is warm and informal, reading as friendly and slightly playful rather than technical or corporate. Its rounded endings and open shapes create an inviting voice that suits cheerful, everyday communication and light branding.
The design appears aimed at delivering a clean, modern sans with softened geometry—prioritizing approachability and clarity over sharp, minimalist rigor. Its consistent stroke weight and rounded terminals suggest an intention to feel contemporary and readable while remaining personable.
The numeral set and punctuation shown follow the same rounded, softened logic, helping maintain a cohesive texture across mixed content. In paragraph settings, the letterforms keep a clear rhythm with ample interior space, supporting comfortable reading at moderate sizes.