Sans Normal Segam 10 is a regular weight, normal width, low contrast, upright, short x-height font.
Keywords: ui text, product design, signage, editorial, presentations, clean, modern, neutral, friendly, functional, versatility, clarity, neutrality, modern utility, approachability, monoline, rounded, open counters, soft terminals, geometric.
This typeface presents a monoline, sans-serif construction with softly rounded corners and generally open counters. Curves are smooth and near-geometric in feel, while straight strokes stay even and consistent, producing a calm, stable texture in text. Uppercase forms read clear and uncluttered; lowercase has compact proportions with simple, single-storey shapes and unobtrusive joins. Numerals are rounded and straightforward, matching the letterforms’ even stroke and gentle terminals.
It works well for interface copy, product and app branding, and general-purpose layouts that need a clean sans tone. The even strokes and open shapes also suit wayfinding and signage, while the reserved character makes it a dependable choice for reports, decks, and everyday editorial typography.
The overall tone is neutral and contemporary, with a mild friendliness that comes from the rounded geometry and lack of sharp detailing. It feels practical and approachable rather than emphatic, making it well suited to information-forward settings where clarity matters.
The design appears intended as a versatile, contemporary sans for broad utility—prioritizing clarity, consistency, and a gentle geometric warmth without calling attention to itself.
In running text, the rhythm stays smooth and predictable, with generous internal space in many letters helping keep lines from feeling dense. The design avoids stylistic quirks, leaning on consistent geometry and restrained details to maintain a tidy, modern voice.