Sans Normal Tihi 2 is a regular weight, very wide, very high contrast, upright, normal x-height font.
Keywords: headlines, editorial, branding, posters, logotypes, luxury, modern, dramatic, fashion, premium display, headline impact, editorial tone, brand sophistication, high-contrast, sculpted, crisp, calligraphic, flared.
A highly stylized display face with sharp contrast between hairline joins and bold, rounded strokes, producing a sculpted, chiseled texture in words. Curves are generous and often swell into bulb-like terminals, while entry strokes taper to fine points, creating a polished, formal rhythm. The letterforms lean on circular bowls and smooth arcs, with frequent flared endings and wedge-like cuts that give counters a carved, elegant feel. Spacing appears intentionally open in capitals, and lowercase shows pronounced, graphic silhouettes that stay consistent across the set.
This font is well suited to headlines, magazine-style typography, brand marks, and large-format applications where its contrast and sculpted details can be appreciated. It works especially well for beauty, fashion, luxury goods, and cultural or event promotion where a refined, dramatic tone is desirable.
The overall tone feels editorial and luxurious, with a poised, high-fashion sensibility. Its dramatic contrasts and refined terminals read as premium and ceremonial rather than casual, giving headlines a confident, curated presence.
The design appears intended to deliver a contemporary, premium display voice built from round foundations but sharpened by hairline tapers and flared terminals. It prioritizes visual personality and elegant impact over invisibility, aiming to elevate titles and brand-facing text with a distinctive, polished silhouette.
In continuous text, the strong stroke modulation and distinctive terminals create an eye-catching texture, especially in rounded letters (o, e, c) and the numerals, which carry the same swelling forms and fine hairline connections. The design’s crisp tapers and flares can make it feel more like a headline voice than a neutral workhorse.