Sans Normal Ulliv 10 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: ui text, editorial, branding, presentations, wayfinding, clean, modern, neutral, humanist, versatility, legibility, neutrality, modern clarity, text comfort, open counters, soft curves, crisp terminals, balanced proportions, readable.
This typeface presents a clean, lightly humanist sans voice with softly rounded bowls and mostly open apertures. Strokes are smooth and consistent, with gentle modulation and tidy, largely straight terminals that keep the texture even in continuous text. Uppercase proportions feel restrained and balanced, while lowercase forms show clear differentiation (notably in the single-storey-style simplicity of several shapes and the compact, straightforward construction of i/j/t). Numerals are clear and text-friendly, with a mix of rounded and angled forms that maintain a steady rhythm in running copy.
It works well for user interfaces and product copy where clarity and a steady rhythm are essential, and it also scales comfortably into editorial subheads and general-purpose branding. The clean numerals and balanced caps make it suitable for dashboards, reports, signage, and presentation materials.
The overall tone is modern and neutral, aiming for clarity without feeling rigid. Its rounded curves and measured contrast add a calm, approachable character suitable for contemporary interfaces and editorial settings where unobtrusive typography is preferred.
The design appears intended as a versatile, all-purpose sans optimized for comfortable reading across sizes, combining modern simplicity with subtle humanist warmth to stay neutral in tone while remaining pleasant in extended text.
In the sample text, spacing and internal shapes produce an even gray value, with curves that stay smooth at larger sizes and remain legible as lines tighten. Letterforms avoid overt quirks, prioritizing consistency and a straightforward reading flow.