Sans Normal Irny 9 is a very bold, wide, medium contrast, italic, normal x-height font.
Keywords: headlines, posters, branding, packaging, sports, playful, sporty, friendly, retro, impact, approachability, motion, display, rounded, soft corners, compact apertures, dynamic.
A heavy, forward-slanted sans with broad proportions and generously rounded corners. Strokes are smooth and largely monoline in feel, with gently tapered joins that keep counters from closing up at display sizes. The curves are strongly elliptical, giving bowls and rounds a buoyant, inflated look, while terminals tend to finish in soft, blunt cuts. Overall spacing reads open and even for such a dense weight, and the figures match the letters in boldness and width for a cohesive, poster-friendly texture.
Best suited to short, high-impact settings such as headlines, posters, logotypes, packaging callouts, and event or sports graphics. It can work for subheads and brief bursts of copy where you want a bold, friendly voice, but the dense weight and compact apertures make it less ideal for long-form reading at small sizes.
The bold slant and rounded construction create an energetic, upbeat tone that feels approachable rather than aggressive. It suggests motion and optimism, with a subtle retro/sports-signage flavor that works well for attention-grabbing headlines.
The design appears intended to deliver maximum presence with a smooth, approachable silhouette—combining a strong italic push with rounded, modern forms to create a readable display voice that feels fast, fun, and contemporary.
Uppercase forms are sturdy and blocky with softened geometry, while lowercase shapes lean more conversational, creating a lively rhythm in mixed-case text. The italic angle is consistent across letters and numerals, helping longer lines maintain momentum without looking shaky.