Sans Normal Ikguf 3 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Artegra Sans', 'Artegra Soft', 'Dexa Pro', and 'Dexa Round' by Artegra (names referenced only for comparison).
Keywords: headlines, branding, packaging, ui labels, signage, friendly, modern, approachable, playful, clean, friendly modernity, soft geometry, brand warmth, clear display, rounded, soft, geometric, chunky, open.
A rounded sans with generous proportions and a sturdy, even stroke. Curves are built from smooth, near-circular shapes and terminals end in soft radiused corners, giving letters a cushioned, continuous feel. Counters are generally open and spacious, and the overall construction favors simple geometry over calligraphic modulation. The forms keep a steady rhythm in text, with clear, uncomplicated silhouettes and minimal detailing.
This font works best where clarity and personality need to coexist: headlines, brand marks, packaging, and promotional graphics. Its open counters and soft geometry also suit UI labels and short text in interfaces or signage, especially at medium to large sizes where the rounded details can be appreciated.
The rounded geometry and soft terminals create a warm, welcoming tone that feels contemporary and informal without becoming novelty. It reads as upbeat and approachable, suited to friendly brand voices and human-centered interfaces.
The design appears intended to deliver a clean, modern sans voice with added friendliness through rounded terminals and geometric construction. It prioritizes confident presence and visual warmth over strict neutrality, aiming for legible, contemporary display and branding use.
Round letters like O and Q feel especially circular, while diagonals (V, W, X, Y) keep the same softened joins, avoiding sharp points. Numerals follow the same rounded logic with broad curves and stable, easy-to-spot shapes.