Sans Normal Lunid 3 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Anantason Reno' and 'Prachason Neue' by Jipatype and 'Fixture' by Sudtipos (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, logos, sporty, energetic, assertive, retro, punchy, impact, speed, branding, display, emphasis, slanted, rounded, blocky, compact, high-impact.
A heavy, slanted sans with broad, rounded forms and a distinctly sheared construction. Curves are generous and circular, while terminals and joins often resolve into crisp diagonal cuts that reinforce the forward-leaning motion. Counters are relatively tight for the weight, with sturdy, simplified interiors (notably in rounded letters and numerals) that keep shapes readable at display sizes. The overall rhythm is dense and compact, with a strong headline presence and consistent, smooth stroke behavior.
Best suited for display work where impact matters: headlines, posters, sports and fitness branding, product packaging, and bold promotional graphics. It can work for short bursts of copy (taglines, buttons, labels) when large enough, but its dense color and tight counters make it less appropriate for long-form reading at smaller sizes.
The tone is fast, forceful, and attention-seeking, evoking sports branding, racing graphics, and bold retail signage. Its exaggerated slant and chunky silhouettes convey momentum and confidence, with a slightly retro, poster-like flavor. The look feels friendly through rounded geometry, yet still aggressive through sharp angled terminals and compressed internal spaces.
The design appears intended to deliver maximum visual punch with a streamlined geometric sans structure and an emphatic forward slant. The combination of rounded bodies and sharp diagonal terminals suggests a focus on speed, modernity, and brand-ready memorability—optimized for attention-grabbing titles and energetic identities.
Uppercase forms read particularly stable and logo-like, while lowercase maintains the same geometric logic with simplified bowls and short ascenders/descenders. Numerals are thick and display-oriented, with rounded bodies and angled cuts that match the letterforms. In text blocks the weight and slant create strong texture, so spacing and line breaks will noticeably affect overall color.