Sans Normal Lurag 3 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Algoria' by Sealoung, 'Mundial Narrow' by TipoType, 'TT Norms Pro' by TypeType, 'Betm' by Typesketchbook, 'Exalted' by Zafara Studios, and 'Coco Sharp' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, sports branding, logotypes, packaging, sporty, energetic, bold, modern, punchy, dynamic display, impactful branding, athletic tone, modern emphasis, oblique, rounded, compact, geometric, smooth.
A heavy, oblique sans with smooth, rounded geometry and compact internal counters. Curves are largely circular/elliptical, while joins and terminals are clean and minimally modulated, keeping the stroke texture even. The slant is consistent across caps, lowercase, and figures, creating forward motion, and the wide, stable curves (notably in round letters) contrast with crisp diagonals in forms like A, V, W, X, and Z. Spacing reads tight-to-normal for such a heavy style, producing a dense, high-impact color in words and lines of text.
Best suited to display applications where density and slant can work as an advantage: headlines, posters, sports and event graphics, punchy brand marks, and bold packaging callouts. It can also serve for short subheads or UI labels when large enough to preserve counter and aperture clarity.
The overall tone is fast, assertive, and contemporary, with a distinctly athletic, headline-driven presence. Its strong slant and thick silhouettes suggest motion and urgency, while the rounded construction keeps it friendly rather than aggressive.
The design appears intended to deliver a compact, high-energy oblique voice for modern display typography, prioritizing strong word shapes and a cohesive, rounded geometric feel. It aims to read as dynamic and powerful without relying on sharp or decorative detailing.
Round letters maintain generous outer curves with relatively small apertures, which boosts impact at display sizes but can reduce clarity in smaller settings. The numerals follow the same forward-leaning, chunky logic, matching the letters for cohesive branding and emphasis.