Sans Normal Nobom 15 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'BR Segma' by Brink and 'Mundial' by TipoType (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, friendly, modern, punchy, clean, display impact, clarity, modern neutrality, approachability, simplicity, geometric, rounded, blunt terminals, heavy strokes, compact counters.
This typeface is a heavy, geometric sans with broad proportions and a sturdy, even stroke. Curves are smooth and near-circular (notably in O/C/G and the bowls of B/P/R), while joins and terminals are blunt and clean. The lowercase has single-storey a and g, short ascenders/descenders, and generally open, simple construction; counters stay compact due to the weight. The overall rhythm is steady and blocky, with clear, straightforward letterforms and minimal detailing.
It works best for attention-driven typography such as headlines, posters, branding marks, and short messaging where strong presence is needed. The sturdy shapes and broad forms also suit signage and packaging, especially when clarity at a glance matters more than fine detail.
The tone is bold and approachable: it reads as contemporary and practical rather than delicate or formal. Its rounded geometry and simplified lowercase give it a friendly, everyday voice, while the dense weight adds assertiveness and impact.
The design appears intended to deliver a straightforward, geometric sans voice with maximum visual weight for display use. Its simplified structures and rounded construction prioritize quick recognition, consistency, and a friendly modern character.
In text settings, the heavy weight and tight internal spaces make the texture feel dark and solid, favoring emphasis and large sizes. Numerals are similarly robust, with simple, high-impact silhouettes and a consistent stroke presence across forms.