Sans Normal Nobum 9 is a very bold, wide, low contrast, upright, tall x-height font visually similar to 'Artegra Sans' by Artegra, 'Garnison' by OzType., 'Loew Next' by The Northern Block, and 'Helios Antique' by W Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, friendly, modern, loud, sporty, impact, legibility, modern branding, display emphasis, rounded, blocky, geometric, compact joints, soft corners.
This typeface is a heavy, geometric sans with broad proportions and rounded outer forms. Strokes are uniform and dense, producing large counters that stay open even at very bold weight. Curves are smooth and circular in letters like C, O, and S, while junctions and terminals are mostly straight and clean, giving a crisp, contemporary rhythm. The lowercase shows a tall x-height and simplified, sturdy shapes with minimal modulation; punctuation and figures follow the same solid, straightforward construction.
It suits headlines, posters, and display typography where impact and quick readability matter. The sturdy, rounded geometry also works well for branding, packaging, and wayfinding/signage applications that need a confident, contemporary voice.
The overall tone is assertive and upbeat, with a friendly clarity created by rounded bowls and open apertures. Its mass and width make it feel attention-grabbing and energetic, leaning toward contemporary branding and headline-led design rather than subtle editorial nuance.
The font appears designed to deliver maximum visual presence with clean, geometric construction and friendly rounded forms. Its emphasis on open counters and straightforward shapes suggests an intention to stay legible at large sizes while projecting a bold, modern character.
The design reads best when given space: the bold color and broad letterforms create strong word shapes, and the open counters help maintain legibility in short bursts of text. Numerals are simple and punchy, matching the letterforms in weight and visual density.