Sans Normal Obgad 12 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Dikta Neue' by Atasi Studio, 'Normaliq' by Differentialtype, 'Mundial Narrow' by TipoType, and 'Exalted' by Zafara Studios (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, bold, playful, approachable, retro, impact, approachability, display clarity, brand voice, rounded, soft, chunky, compact, sturdy.
A heavy, rounded sans with compact proportions and broad, smooth curves. Strokes are consistently thick with minimal contrast, and corners tend to be softened rather than sharply squared, giving the shapes a cushioned feel. Counters are relatively small and openings are modest, creating a dense color on the line while keeping letterforms clear at display sizes. The lowercase shows simple, single-storey construction (notably the a and g), and the numerals are wide and blocky with strong, even weight.
This font is well suited to headlines, posters, logos, and packaging where a bold, friendly voice is needed. It also works effectively for signage and large UI callouts, where its rounded shapes and strong weight maintain clarity and presence. For longer paragraphs, it’s best used at larger sizes or with generous spacing to preserve readability.
The overall tone is warm and confident, with a playful friendliness that reads as contemporary but nods to classic, poster-like bold sans styles. Its soft geometry and substantial weight feel welcoming and informal rather than technical or corporate.
The letterforms suggest an intention to deliver maximum visual impact with a warm, approachable personality. Its rounded geometry and dense weight appear designed to create a strong, memorable silhouette for display typography and brand-forward applications.
The design maintains a steady rhythm and strong silhouette in both uppercase and lowercase, with round letters (O, C, G, Q) feeling especially full and smooth. At paragraph scale the dense stroke weight and tight internal space emphasize impact over delicacy, making it better suited to short bursts of text than long reading.