Sans Normal Ikguk 3 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Artegra Sans', 'Artegra Soft', 'Dexa Pro', 'Dexa Round', and 'Habanera' by Artegra and 'Puck' by Type.p (names referenced only for comparison).
Keywords: headlines, branding, packaging, posters, signage, friendly, playful, approachable, modern, soft, approachability, display impact, soft geometry, brand warmth, rounded, bubbly, monoline, smooth, blunt terminals.
A rounded, heavy monoline sans with soft corners and broadly drawn curves. Strokes maintain an even thickness throughout, with rounded joins and blunt, softened terminals that keep counters open and shapes legible at display sizes. Geometry leans toward circular and pill-like forms, giving letters a roomy feel; diagonals (like A, V, W, X) are sturdy and simplified rather than sharp. The overall rhythm is steady and smooth, with compact details and minimal modulation that emphasizes silhouette clarity.
Best suited for headlines and short-to-medium text where a warm, bold presence is desired, such as brand marks, packaging, posters, and retail signage. The wide, rounded forms and open counters help maintain clarity in large sizes and high-contrast color applications.
The tone is friendly and casual, with a slightly toy-like softness that reads as welcoming rather than formal. Its rounded construction and generous curves suggest a contemporary, upbeat personality suited to lighthearted or consumer-facing branding.
The design appears intended to deliver a bold, approachable sans voice by pairing even stroke weight with rounded geometry and softened terminals. It prioritizes friendliness and immediate legibility, aiming for a modern display look that feels informal and inviting.
Lowercase forms reinforce the rounded theme with single-story shapes (notably a and g) and short, soft-shouldered stems. Numerals are similarly cushioned and sturdy, prioritizing simple, recognizable outlines over strict geometric precision.