Slab Contrasted Urbi 3 is a bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Droid Serif' by Ascender (names referenced only for comparison).
Keywords: headlines, editorial, posters, branding, packaging, traditional, confident, stately, scholarly, authority, impact, legibility, editorial tone, classic slab feel, bracketed serifs, robust, compact, blocky, crisp.
A sturdy slab-serif with pronounced, bracketed serifs and a compact, ink-trap-free construction. Strokes show clear but controlled modulation, with strong verticals and heavier joins that keep counters relatively tight. The letterforms favor broad, stable proportions and slightly condensed internal space, producing a dense, high-impact texture. Curves are rounded but firmly tensioned, and terminals land with flat slab finishes that read cleanly at display sizes.
This style performs best in headlines, deck copy, and other display settings where its dense texture and slab serifs can project authority. It also fits editorial branding, packaging, and signage that benefits from a classic, high-impact serif voice. For long-form small text, the compact counters may prefer generous size or leading to maintain openness.
The overall tone feels editorial and traditional, with a confident, authoritative voice. Its weight and slab structure suggest seriousness and trust, while the moderate contrast adds a refined, bookish polish rather than a purely industrial feel.
The design intent appears to be a contemporary take on a classic slab-serif for assertive, legible display typography—balancing robust, block-like forms with a measured degree of contrast to keep the tone polished and publication-ready.
Spacing and sidebearings appear set for a solid, even rhythm, creating a darker paragraph color that suits headings and short blocks. Numerals are sturdy and straightforward, matching the capitals’ strong baseline presence and the lowercase’s compact counters.