Slab Square Ogmu 7 is a bold, normal width, medium contrast, upright, normal x-height font visually similar to 'FF Marselis Serif' and 'FF Meta Serif' by FontFont, 'Lucida Fax' by Monotype, 'Pratt Nova' by Shinntype, and 'Portada' by TypeTogether (names referenced only for comparison).
Keywords: headlines, posters, signage, branding, packaging, sturdy, retro, authoritative, collegiate, industrial, impact, durability, heritage, blocky, bracketless, square-serifed, compact, high-ink.
A heavy slab serif with broad, square-ended serifs and blunt terminals throughout. Strokes are thick and assertive with modest contrast, producing dark, compact text color in paragraphs. Curves are generous but restrained, with sturdy joins and squared counters that keep the forms grounded; the overall rhythm feels slightly condensed in the bowls and apertures while maintaining steady vertical proportions. Uppercase characters read monument-like and structured, while the lowercase retains clear, traditional book-letter shapes with short-to-moderate ascenders and a solid, rectangular footprint.
Well-suited to headlines, posters, and large-scale messaging where a bold slab voice is desirable. It can also support branding systems, labels, and packaging that need a sturdy, heritage-leaning feel, and works effectively for signage or wayfinding where strong letterforms help maintain legibility at distance.
The tone is firm and no-nonsense, evoking vintage printing, signage, and institutional lettering. Its weight and slab structure project confidence and durability, leaning toward classic Americana and workwear aesthetics rather than delicate editorial refinement.
Likely designed to deliver a robust, classic slab-serif presence with strong rectangular structure and high visual impact. The emphasis appears to be on confident display typography that still holds together in short text runs.
At display sizes the squared serifs and thick horizontals become a defining graphic feature, giving lines a strong baseline and headline presence. In text, the dense color and tight internal spaces emphasize impact over airiness, making it best where clarity and punch are prioritized.