Sans Normal Itmot 2 is a very bold, very wide, medium contrast, upright, tall x-height font visually similar to 'Rhode' by Font Bureau and 'Otoiwo Grotesk' by Pepper Type (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sports, confident, industrial, sporty, modern, friendly, impact, attention, strength, clarity, modernity, blocky, geometric, rounded, compact, high-impact.
This typeface is built around heavy, wide letterforms with broad, even strokes and generously rounded curves. Counters are relatively small and apertures are tightened, producing a compact, massed texture in text. Terminals read clean and mostly squared-off, while bowls and rounds (such as O/C/G and the lowercase o/e) feel smoothly engineered rather than calligraphic. The overall rhythm is steady and sturdy, with short extenders and large, bold punctuation-like dots that stay visually prominent at display sizes.
Best suited to headlines and short blocks where maximum impact and immediate legibility are needed. It works well for branding systems, packaging, and promotional graphics that benefit from a bold, engineered voice, and it can fit sports or fitness communications where a strong, energetic texture is desirable.
The tone is forceful and contemporary, projecting a confident, no-nonsense presence. Its chunky geometry and rounded corners add approachability, giving it an energetic, sporty feel rather than a cold technical one.
The design appears intended to deliver a wide, high-impact sans with smooth geometric curves and compact counters, optimized for attention-grabbing display typography. It prioritizes strong silhouettes and an even, sturdy rhythm to hold up in large-scale applications.
In the sample text, the dense color and tight openings make long lines feel packed and emphatic, especially in mixed-case settings. Numerals are similarly robust, with rounded forms and strong horizontals that match the letterweight, supporting bold headline work.