Sans Normal Itmep 9 is a very bold, very wide, medium contrast, upright, normal x-height font visually similar to 'ATF Wedding Gothic' by ATF Collection, 'Gremlin' by Hazztype, and 'Otoiwo Grotesk' by Pepper Type (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, confident, modern, sporty, friendly, loud, impact, visibility, approachability, brand voice, display strength, rounded, geometric, blocky, smooth, compact.
A heavy, rounded sans with broad proportions and a smooth, geometric construction. Strokes are consistently thick with gently softened corners, producing sturdy, compact counters and strong horizontal presence. Curves are clean and circular in letters like O/C/G, while diagonals in A/V/W/X are wide and stable rather than sharp. Lowercase forms are robust and open, with a single-storey a and g, a short-armed r, and a full, rounded s; numerals follow the same wide, weighty logic with large bowls and minimal interior space.
Best suited to large sizes where its weight and width can deliver maximum impact—headlines, posters, signage, and bold brand marks. It can also work for short bursts of text such as packaging callouts, UI labels, or social graphics where strong emphasis and clear shapes are more important than a light reading texture.
The overall tone is bold and direct, projecting a contemporary, high-impact personality. Its rounded geometry keeps it approachable and friendly, while the dense color and wide stance add a sporty, headline-driven energy.
Likely designed to deliver a contemporary, geometric sans voice with strong presence and friendly curves, prioritizing immediate visibility and brandable shapes over delicate detail. The wide stance and rounded terminals suggest an emphasis on punchy display typography that still feels approachable.
The rhythm is tight and uniform, creating a strong typographic “block” in paragraphs and display settings. Round letters maintain consistent curvature, and straight segments end with subtle rounding, giving the face a polished, constructed feel rather than a mechanical one.