Sans Normal Bubem 3 is a regular weight, normal width, monoline, upright, normal x-height font visually similar to 'Chesna Grotesk' by Horizon Type and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: ui text, editorial, product branding, signage, presentations, modern, neutral, clean, friendly, functional, legibility, neutrality, versatility, clarity, modernity, geometric, rounded, open apertures, even rhythm, crisp terminals.
A clean, geometric sans with smooth circular bowls and consistent, even stroke color. Curves are round and well-centered, with open apertures in letters like C, G, S, and e that keep counters clear at text sizes. Terminals are crisp and largely straight-cut, and the overall proportions feel balanced and steady, with round forms (O, Q, o, 0) reading as near-circular and diagonals (A, V, W, Y, 4) kept sharp and controlled. Numerals are simple and highly legible, with a distinctive open-top 4 and a clean, rounded 3 and 9.
This font works well for UI labels, app and web text, and other information-heavy layouts where clean shapes and open counters improve quick recognition. It can also serve for corporate materials, presentations, and signage that benefit from a neutral, contemporary voice.
The tone is contemporary and matter-of-fact, aiming for clarity over personality. Its rounded geometry gives a mild friendliness, but the overall impression remains restrained and professional—well suited to interfaces and general-purpose communication.
The design appears intended as a versatile, geometric sans optimized for legibility and consistent texture across a wide range of sizes. It prioritizes clear silhouettes, open counters, and restrained detailing to stay neutral and dependable in everyday typographic use.
Spacing appears comfortable and consistent across the sample text, supporting an even reading rhythm. The lowercase shows straightforward, modern constructions (single-storey a and g) and a simple, vertical i/j treatment with round dots, reinforcing a utilitarian, uncluttered feel.