Sans Normal Bigor 10 is a bold, normal width, low contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, signage, friendly, playful, approachable, casual, chunky, friendly display, high impact, approachability, playful branding, rounded, soft corners, compact, lively, informal.
A heavy, rounded sans with compact proportions and softly squared terminals that keep the strokes looking sturdy and even. Curves are full and slightly squashed, with generous counters and smooth joins that maintain clarity at display sizes. The overall rhythm is energetic and a bit irregular in feel due to subtly varied widths and bouncy shaping across letters, giving the alphabet a hand-cut, poster-like solidity while staying clean and sans in construction.
Best suited to headlines, posters, packaging, and brand marks that benefit from a bold, friendly presence. It performs well in short to medium display text where its rounded massing and lively rhythm can carry personality without needing fine detail.
The tone is warm and upbeat, with a distinctly friendly, almost cartoon-adjacent voice. Its thick, softened shapes read as welcoming and informal rather than technical or corporate, lending a lively personality to headlines and short phrases.
The design appears intended to deliver a cheerful, high-impact sans for display use, prioritizing warmth and approachability through rounded geometry, sturdy strokes, and simplified, clean letter construction.
Round letters like O and Q appear wide and buoyant, while verticals stay straight and confident, creating a stable base for the more animated curves. Diacritics aren’t shown, but the dot on i/j is round and prominent, reinforcing the soft, approachable character.