Sans Normal Argak 7 is a regular weight, normal width, medium contrast, upright, normal x-height font visually similar to 'Koran' and 'Pradock Sans' by Genesislab and 'Canosa' by Propertype (names referenced only for comparison).
Keywords: ui text, wayfinding, branding, editorial, presentations, clean, modern, neutral, friendly, technical, versatility, legibility, neutrality, modernity, clarity, geometric, monoline, round, crisp, open.
This typeface presents as a clean, geometric sans with largely monolinear strokes and smoothly rounded curves. Bowls and counters are open and near-circular, while straight stems and horizontals stay crisp and steady, creating an even typographic color. Proportions feel balanced and pragmatic: capitals are broad and stable, lowercase forms are straightforward with simple terminals, and figures are clear and contemporary. The overall construction favors simple geometry and consistent rhythm rather than calligraphic modulation or ornamental detailing.
It suits interface typography, dashboards, and product UI where clarity and neutrality are priorities. The geometric construction also works well for corporate branding, signage, and presentation materials that need a clean contemporary voice. In editorial or marketing settings, it performs best in headings, subheads, and short-to-medium passages where its even rhythm and open forms stay legible.
The tone is modern and matter-of-fact, with a friendly clarity that reads as efficient and unpretentious. Its rounded geometry softens the voice without becoming playful, making it feel at home in both utilitarian interfaces and polished brand systems. Overall it communicates cleanliness, reliability, and a contemporary sensibility.
The design appears intended as a versatile, modern sans built around simple geometric forms and consistent stroke behavior. Its goal seems to be dependable legibility with a contemporary, approachable tone that can flex between functional information display and general-purpose branding.
Round letters like C, G, O, and Q emphasize smooth circular geometry, and the font maintains consistent stroke endings that keep word shapes tidy. The sample text shows stable spacing and a calm cadence, supporting comfortable reading at larger sizes while keeping a crisp, engineered feel.