Sans Other Ehra 7 is a very bold, narrow, monoline, italic, normal x-height font visually similar to 'Neuborn' by HIRO.std (names referenced only for comparison).
Keywords: sports branding, esports, posters, headlines, logos, sporty, action, techno, aggressive, futuristic, speed, impact, modernity, athletics, display, angular, oblique, condensed, blocky, sharp.
A compact, hard-edged sans with an oblique forward slant and tightly condensed proportions. Strokes are heavy and near-uniform, with squared terminals and frequent chamfered corners that create a faceted, machined look. Counters are small and often rectangular, and several forms use cut-in notches or wedge-like joins that emphasize speed and direction. Overall spacing reads tight and rhythmic, favoring strong verticals and brisk diagonals over round curves.
Best suited to short, bold applications where the compressed width and sharp detailing can read as intentional—sports identities, esports/event graphics, poster headlines, and punchy logo lockups. It can also work for UI labels or badges when set large, but the dense counters and tight rhythm suggest avoiding long paragraphs or small sizes.
The design projects speed and impact, with a distinctly athletic, arcade/tech tone. Its sharp geometry and forward lean give it a competitive, high-energy voice suited to loud, attention-grabbing messages rather than quiet reading.
The letterforms appear designed to convey motion and toughness through condensed width, an oblique stance, and repeated angular cutoffs. The consistent faceting and uniform stroke presence suggest an intention to feel industrial and performance-driven while remaining a straightforward, sans-based construction.
Uppercase and lowercase share a consistent, angular construction, keeping the texture dense and uniform in text. Numerals match the same blocky, slanted logic, supporting cohesive set dressing for headings, scores, or identifiers.