Sans Normal Lobom 20 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'BB Casual Pro' by Bold Studio, 'Realgar' by Emtype Foundry, 'Allrounder Grotesk' and 'Nomos Sans' by Identity Letters, and 'Galano Grotesque' by René Bieder (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, promotional graphics, sporty, energetic, assertive, modern, punchy, impact, motion, visibility, modernity, strength, oblique, slanted, rounded, blocky, compact.
This typeface is a heavy, oblique sans with broad proportions and compact internal counters. Strokes are consistently thick with little visible modulation, and terminals are generally clean and blunt, producing a dense, high-impact silhouette. Curves are rounded and sturdy rather than delicate, while the slant adds forward motion without introducing calligraphic contrast. Letterforms keep a straightforward, geometric feel, with generous weight filling bowls and apertures and creating a tight, powerful texture in text.
Best suited to headlines and display settings where strong presence and speed are desirable—such as sports branding, event promotions, posters, and bold packaging callouts. It can also work for short, emphatic UI labels or signage when clarity at larger sizes is the priority.
The overall tone is forceful and kinetic, with a strong forward-leaning stance that reads as active and contemporary. Its substantial weight and rounded strength give it a confident, no-nonsense personality suited to attention-grabbing messaging.
The design appears intended to deliver maximum impact with a modern, motion-oriented voice: a sturdy, rounded sans structure paired with an oblique angle to suggest speed and urgency while maintaining straightforward legibility in display use.
In the sample text, the bold mass and tight counters create a dark, continuous rhythm that favors short lines and large sizes. The oblique angle and wide stance emphasize momentum, while the simplified construction keeps the look clean and modern rather than decorative.