Sans Normal Lunik 17 is a very bold, wide, low contrast, italic, tall x-height font visually similar to 'Gotham' by Hoefler & Co., 'Nova Pro' by XdCreative, and 'Eastman' by Zetafonts (names referenced only for comparison).
Keywords: sports branding, posters, headlines, packaging, advertising, sporty, urgent, confident, energetic, modern, impact, speed, emphasis, branding, display, oblique, blocky, compact apertures, rounded corners, angled terminals.
A heavy, oblique sans with broad proportions and a compact, punchy rhythm. Letterforms are built from thick, uniform strokes with rounded curves and crisp, angled cuts at terminals, giving many shapes a slightly aerodynamic, forward-leaning feel. Counters are relatively tight in letters like a, e, and s, while round forms (o, O, Q) stay smooth and full, maintaining strong color in text. The numeral set matches the same stout, slanted construction, with straightforward silhouettes and minimal internal detailing.
Best suited to display roles where strong emphasis and quick readability are needed, such as sports identities, event posters, promotional headlines, and bold packaging. It can also work for short subheads or callouts in editorial and digital layouts when a forceful, kinetic look is desired.
The overall tone is fast and assertive, reading as athletic and high-impact. The slant and dense weight convey momentum and confidence, with a contemporary, attention-grabbing voice suited to bold messaging.
The design appears intended to deliver maximum visual impact with a streamlined, forward-leaning stance. Its uniform stroke weight, wide stance, and tightly controlled counters prioritize bold presence and an energetic, contemporary feel for brand-forward typography.
Uppercase forms skew toward sturdy, geometric construction, while lowercase shows a single-storey a and g and a compact, sturdy e, all reinforcing the same solid texture. The Q features a clear, angled tail that stays legible at display sizes, and the italic angle is consistent across letters and figures for cohesive, directional emphasis.