Sans Normal Nudup 3 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Lincoln Road' by District 62 Studio, 'Kirshaw' by Kirk Font Studio, 'Proper Tavern' by Larin Type Co, and 'Avenir Next Arabic' and 'Avenir Next World' by Linotype (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, signage, playful, friendly, chunky, retro, loud, high impact, approachability, brand voice, playfulness, rounded, soft corners, bulbous, bouncy, cartoonish.
A heavy, rounded sans with broad proportions and smooth, inflated curves. Strokes are consistently thick with minimal modulation, and terminals tend to be softly squared or subtly tapered rather than sharply cut. Counters are compact and circular, creating a dense, high-impact texture in words; joints and diagonals (as in K, V, W, X) read as robust and slightly softened. The lowercase features single-story forms and generous bowls, while the numerals are large, blocky, and built from simple rounded shapes.
Best suited to display typography where impact and friendliness are desired: headlines, poster graphics, product packaging, event promotions, and brand marks. It can also work for short UI labels or signage when set with comfortable tracking and ample line spacing.
The overall tone is upbeat and approachable, with a bold, toy-like warmth that feels confident rather than formal. Its chunky geometry and rounded detailing give it a friendly, humorous energy suited to attention-grabbing messages.
Likely designed to deliver maximum visibility with a soft, approachable personality—combining sturdy construction with rounded, playful forms. The emphasis appears to be on bold branding and graphic messaging rather than long-form reading.
Because the counters are relatively small and the weight is substantial, spacing and line breaks matter—at smaller sizes it can look tight and inky, while at display sizes it becomes punchy and highly graphic. The texture is uniform and steady, making it feel cohesive across mixed-case settings and figures.