Sans Normal Lomih 12 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Akzidenz-Grotesk Next' by Berthold, 'Albra' by BumbumType, 'Urania' by Hoftype, 'Applied Sans' by Monotype, 'Malnor Sans' by Sikifonts, and 'Artico' by cretype (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, advertising, sporty, assertive, energetic, modern, loud, impact, speed, emphasis, attention, slanted, compact counters, rounded corners, geometric, blunt terminals.
This typeface is a heavy, right-slanted sans with broad proportions and a compact interior rhythm. Forms are built from simple geometric strokes with rounded joins and corners, while terminals are mostly blunt and clean, keeping the silhouette solid and continuous. Counters in letters like O, P, and e stay relatively tight at display sizes, emphasizing mass and punch over openness. The overall texture is dark and steady, with consistent stroke thickness and smooth curves that hold up well in large, bold settings.
Best for display applications such as headlines, posters, sports or event branding, and promotional graphics where a strong, fast-looking voice is needed. It also works well for punchy packaging callouts and short, emphatic UI or social graphics, especially at larger sizes where the tight counters remain clear.
The tone is forceful and energetic, leaning into a sporty, promotional voice. Its slanted stance and dense shapes suggest speed and urgency, giving headlines a confident, action-oriented feel. The overall impression is contemporary and utilitarian rather than delicate or decorative.
The design appears intended to deliver maximum impact with a forward-leaning, high-energy stance. Its simplified geometry and solid stroke structure prioritize bold presence and quick recognition, making it a practical choice for attention-grabbing display typography.
The numerals follow the same stout, slanted construction and read as sturdy, poster-friendly shapes. In running text the strong weight produces a high-ink, high-impact color, making it best suited to short bursts where emphasis is desired.