Serif Normal Bulib 3 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Hornbill' by Eko Bimantara, 'Shandon Slab' by Hoftype, 'Burning Chiller' by Letterhend, 'Netra' by Sign Studio, 'Kondolarge' by TypeK, and 'Chinook' by Unio Creative Solutions (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, retro, playful, friendly, chunky, soft, display impact, retro tone, friendly branding, softened serif, bulbous, rounded, bouncy, compact, sturdy.
A very heavy serif with rounded, bulb-like terminals and soft, bracketed serifs that read as teardrop ends rather than sharp wedges. Strokes are thick and even, with minimal modulation, and the counters are relatively small, giving the letters a compact, punchy silhouette. Curves are generously inflated and joins are smooth, creating a cushioned texture across words; spacing appears stable and headline-friendly, with wide proportions and strong horizontal presence. Numerals share the same blunted, rounded finishing and bold, simplified shapes for high impact.
Best suited to display settings such as headlines, posters, and signage where its chunky serifs and rounded forms can be appreciated at larger sizes. It can work well for branding and packaging that aims for a retro-friendly voice, and for short editorial accents like pull quotes or section openers rather than dense body text.
The overall tone feels warm and nostalgic, with a slightly whimsical, cartoonish confidence. Its soft terminals and inflated forms convey friendliness and approachability while still projecting strong, attention-grabbing weight.
The letterforms appear designed to deliver maximum presence with a soft-edged, approachable serif personality, blending traditional serif cues with inflated, rounded geometry for a distinctive display voice.
The design relies on rounded serif terminals and tightly enclosed counters to create a distinctive “blob-serif” texture that stays consistent from capitals to lowercase. At smaller sizes, the heavy color and compact counters may prefer generous tracking or use in short runs where clarity is supported by scale.