Sans Contrasted Hidy 2 is a very bold, very wide, high contrast, upright, normal x-height font.
Keywords: headlines, posters, logos, packaging, signage, retro, playful, punchy, chunky, display, impact, display voice, retro flavor, brand presence, counter clarity, rounded, soft corners, ink-trap feel, geometric, compact counters.
A heavy, wide display sans with pronounced stroke modulation and softened, rounded terminals. Many joins and inner corners show small notch-like cut-ins that create an ink-trap feel, helping counters stay open at large sizes. Bowls are broad and geometric, with compact apertures and a generally low, weighty silhouette; the lowercase follows the same sturdy construction with short extenders and sturdy shoulders. Overall spacing feels built for impact rather than economy, with broad letterforms and dense black shapes balanced by carefully preserved internal white space.
Best suited to short, high-impact text such as headlines, posters, branding marks, packaging, and attention-forward signage. It can also work for pull quotes or section headers where a strong, retro-tinged voice is desired, but its dense weight and wide set make it less ideal for long reading at small sizes.
The design reads as retro and playful, combining chunky proportions with crisp cut-ins that add character. It conveys a bold, attention-grabbing tone suited to expressive headlines, with a friendly softness from the rounded ends and a slightly mechanical rhythm from the squared geometry.
Likely intended as a characterful display sans that maximizes visual presence through wide proportions, deep weight, and sculpted stroke contrast. The softened terminals and ink-trap-like cut-ins suggest a goal of maintaining clarity in heavy forms while adding a distinctive, vintage-leaning personality.
Figures and capitals share the same wide, blocky DNA, producing a cohesive texture in all-caps settings and numerals. The distinctive inner notches and broad bowls give the face a recognizable signature, especially in letters like S, U, and the round forms, where the modulation creates a sculpted, poster-like look.