Sans Normal Vekew 2 is a light, normal width, low contrast, italic, normal x-height font visually similar to 'FP Dancer Pro' by Fontpartners (names referenced only for comparison).
Keywords: ui labels, brand voice, editorial leads, packaging, signage, friendly, casual, contemporary, approachable, lively, approachability, readability, motion, informal tone, modern utility, humanist, rounded, oblique, open apertures, soft terminals.
This sans has a humanist, oblique construction with gently rounded curves and soft, slightly tapered stroke endings. Letterforms lean consistently forward, with smooth, continuous joins and a largely monolinear feel. Counters are open and generously shaped, contributing to clear silhouettes, while proportions vary naturally from glyph to glyph, giving the design an easy handwritten rhythm without becoming script-like. Figures are simple and rounded, matching the overall softness of the alphabet.
It works well for UI labels, short paragraphs, and product copy where a friendly, contemporary tone is desired. The oblique posture makes it especially suited to pull quotes, subheads, and branding applications that benefit from a sense of movement, while remaining legible enough for general reading at moderate sizes.
The overall tone is warm and conversational, with a relaxed slant that suggests motion and informality. It feels modern and unpretentious—more personable than geometric—making text appear welcoming and easygoing.
The design appears intended to provide a modern, approachable sans with an integrated italic posture—balancing everyday readability with a personable, slightly handwritten warmth. Its open shapes and rounded finishing aim to keep text clear while maintaining a casual, lively character.
Round characters like O, C, and G read as clean, open bowls, and diagonal-heavy forms (K, V, W, X) keep a smooth, slightly elastic feel rather than sharp angularity. The italic posture is integral to the shapes rather than an afterthought, and the lowercase shows a consistent, even cadence in running text.