Sans Normal Velev 14 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'FF Unit' and 'FF Unit Rounded' by FontFont (names referenced only for comparison).
Keywords: branding, advertising, packaging, editorial, ui, friendly, modern, casual, approachable, energetic, warmth, approachability, motion, clarity, contemporary, rounded, oblique, clean, open, lively.
A rounded, oblique sans with smooth, continuous curves and softly squared terminals. Strokes stay fairly even throughout, giving the forms a clean, low‑contrast texture, while the slant adds forward motion. Counters are open and circular (notably in O, Q, 8, 9), and joins are gently eased rather than sharp, producing a supple rhythm. The lowercase feels slightly more handwritten in gesture, with simple single-storey forms and an easy, flowing baseline.
Works well for branding and packaging that benefits from a warm, modern feel, and for advertising headlines where the oblique motion adds energy. It can also serve in editorial subheads or short UI labels when a friendly, personable tone is desired.
The overall tone is friendly and contemporary, with an informal, easygoing voice. The consistent rounding and steady stroke weight keep it approachable, while the italic stance makes it feel active and conversational rather than static or corporate.
Likely designed to provide a clean, rounded sans voice with an italic, forward-leaning posture that reads smoothly in phrases while staying approachable. The balance of simple geometry and gently handwritten cues suggests an aim toward contemporary display and brand-led typography.
Numerals are rounded and readable with clear differentiation (open 4, looped 6/9, balanced 8). Capitals maintain a simple geometric structure, while the lowercase introduces more personality through curved entry/exit strokes and subtly varied widths, which gives text a natural, lively cadence.