Sans Normal Vulut 2 is a bold, normal width, monoline, upright, normal x-height font visually similar to 'Bourne' by Greater Albion Typefounders, 'Enamelplate' by Storm Type Foundry, and 'Signal' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, friendly, playful, approachable, casual, soft, approachability, display impact, brand warmth, clarity, rounded, chunky, bubbly, low-contrast, smooth.
A rounded, heavy sans with smooth terminals and generously curved joins that keep forms soft rather than geometric-sharp. Strokes are consistently thick with minimal contrast, and many corners are eased into broad radii, creating a cushioned silhouette. Proportions feel compact and sturdy, with wide bowls and open counters that maintain clarity at display sizes. The lowercase shows a simple, single-storey construction in key letters, reinforcing an informal, contemporary texture.
Best suited to headlines, logos, and short emphatic text where its rounded weight can create strong presence. It also fits packaging, signage, and friendly brand systems that benefit from a soft, inviting voice. For longer text, it will be most comfortable at moderate sizes with generous spacing.
The overall tone is warm and personable, with a slightly quirky, hand-friendly rhythm despite its clean construction. Its soft curves and sturdy weight read as welcoming and upbeat, lending a lighthearted feel without becoming novelty. The font suggests confidence and charm, suited to messaging that wants to feel human and accessible.
The design appears aimed at delivering a bold, friendly sans voice with softened geometry for high-impact display use. It prioritizes approachability and visual comfort through rounded terminals and sturdy proportions, keeping letterforms simple and easily recognizable.
Letterforms favor rounded geometry throughout, including softened diagonals and blunt, curved terminals that reduce sharpness in A/V/W/X and similar shapes. Numerals match the same rounded logic, with broad curves and even color that helps headings and short UI labels feel cohesive.