Sans Normal Ohbuk 14 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Baru Sans' by Kereatype (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, bold, friendly, modern, direct, confident, impact, clarity, modern utility, brand presence, rounded, geometric, clean, compact, sturdy.
A heavy, geometric sans with smooth, round bowls and largely uniform stroke weight. Curves are broadly circular and terminals are clean and blunt, giving letters a compact, sturdy presence. Counters are relatively tight for the weight, with wide, stable capitals and straightforward lowercase forms that keep a consistent rhythm in text. Numerals match the same solid construction, with simple, legible shapes and minimal detailing.
This font performs best in headlines, subheads, posters, and brand applications where a strong, modern sans voice is needed. It also suits signage and packaging that benefits from compact, high-impact letterforms and clear numeral styling. For longer text, it works most naturally at larger sizes where the heavy weight remains comfortable to read.
The overall tone is confident and uncomplicated, with a friendly bluntness that reads as contemporary and pragmatic. Its strong color on the page feels attention-grabbing without becoming decorative, projecting clarity and impact.
The design appears intended as a robust, contemporary workhorse sans that delivers maximum impact with minimal stylistic fuss. Its circular construction and blunt terminals aim for broad versatility in display settings while keeping letterforms familiar and easy to parse.
At larger sizes the rounded geometry becomes the dominant character, while in paragraph-like settings the dense strokes and tighter apertures create a bold, poster-like texture. The design prioritizes solidity and uniformity over delicate nuance, making it best when you want clear, assertive typographic presence.